Wednesday, July 4, 2012

Why ThinkWine?

Wine can be scary, and buying wine can be an overwhelming process! Think about the last time you went to your local store:

You probably asked yourself whether you should buy a red or white wine (if you’re even going to pick up wine at all). Then you make a decision on red v. white, well guess what there is a myriad of types of reds (Merlot, Syrah, Petite Sirah, Zinfandel, Cabernet Sauvignon, Malbec, etc.) likewise for whites (Sauvignon Blanc, Riesling, Moscato, Gewurztminer, etc.). Let alone the fact of then having to understand the different wine regions of the world, and how the “terroir” will grow grapes that with the addition of sugar & yeast will produce a product that tastes nothing like how it started.

After knowing going through all this, the next impact will be the one on the wallet. Wine can start out at the low price point of $3 a bottle (for Charles Shaw, Beringer, Sutter Home, and others), and even surpass $210 a bottle for wine’s like Opus One.

So my intention is that by you joining this journey I can assist you by doing some of the ground work to make your wine shopping experience simpler. This way you can enjoy your wine, as you should because wine is fun!

Please join me, comment, share experiences, have fun, and ThinkWine!


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